Among popular Sanrio characters like Hello Kitty and Kiki & Lala（Little Twin Stars）, the star of this occasion is the "Strawberry King." A new facility by Sanrio, the company that has led the "kawaii" culture, has opened in Kai City, Yamanashi Prefecture.

"Yamanashi Strawberry King Museum: Sanrio Founder Shintaro Tsuji Memorial Hall"

The "Yamanashi Strawberry King Museum: Sanrio Founder Shintaro Tsuji Memorial Hall" has opened in Ryuo Shinmachi, Kai City, Yamanashi Prefecture.